Islamabad: Feb 04, 2022 (TNS): President Dr Arif Alvi has called for developing a comprehensive strategy to promote cultural heritage of the country, including Pakistani apparels, garments, arts and crafts, at international level to further enhance Pakistan’s exports.
He made these remarks during a meeting with Lahore’s fashion designers regarding the promotion of Pakistan’s image in the international fashion and garments industry in Lahore on Friday.
The President stressed the need to establish collaborations and synergies among the relevant industry stakeholders and foster academia-industry linkages for developing Pakistan’s fashion industry to its fullest potential, besides improving the access of local fashion brands to international markets.
The President said Pakistan’s textile and garments sector possessed enormous potential that needs to be further developed to boost country’s exports. He underscored the need for exploring new markets for textile products to increase exports of the country.
The President remarked that the steps are being taken to further improve the ease of doing business and facilitate exporters to play their role in the economic development of the country.
He assured participants of the meeting his support and commended their efforts in developing the Pakistani pavilion at the Dubai Expo 2020.
