As Terror Attacks Recede, Tourism in Pakistan Starts to Thrive


Washington, Sept. 29 (TNS): Leading international business magazine Bloomberg says Pakistan’s tourism industry is growing fast with annual arrivals of more than tripling since 2013.

According to a latest report published in the magazine , the improved security situation has enhanced the country’s annual tourist arrivals which reached to 1.75 million last year.

The magazine quotes World Travel and Tourism Council that put the total contribution of tourism to Pakistan’s economy at 19.4 billion dollars and expects it to rise to 36.1 billion dollars during the next ten years.

“Taking a break from his job as an analyst at Jefferies in London, Cameron’s vacation last month underscores the rekindling of Pakistan’s tourism industry after a sustained military security crack-down, with annual arrivals more than tripling since 2013”, the report said.

“Keen to shed the image that it’s unsafe for visitors, Pakistan has begun a nascent tourism drive and this summer placed adverts across the sides of London’s iconic red buses. Road infrastructure has also been boosted across key holiday regions” it added.

Tourists are now returning to areas such as the Swat Valley, a northern region known as the Switzerland of Pakistan that was controlled by the Taliban between 2007 and 2009 and where Nobel prize winner Malala Yousafzai was shot in 2012.

As security improves, annual foreign tourist arrivals to Pakistan have more than tripled since 2013 to 1.75 million last year, while domestic travelers rose 30 percent to 38.3 million, according to the state-owned Pakistan Tourism Development Corp.