KARACHI Sept 16 (TNS): Coca-Cola Beverages Pakistan Limited (CCI Pakistan), Coca-Cola’s bottler in Pakistan has announced that it achieved the Guinness World Records by setting up the “World’s Largest Packaged Product display” at Metro Cash & Carry in Lahore, Pakistan.
The display measures 1,470.81 m³ (51,941 ft³ 276 in³) and covers 100,000 cases & almost 1 Million Liters of Coca-Cola product. It is 205 feet x 81 feet x 3 feet (L x W x H).
This is the first time the company attempted such a record. Previously, this record was held by Solo in Istanbul and measured 741.45m³ (26,184.05 ft³) and was achieved on 26th May 2016.
CCI Pakistan General Manager, Mr. John M. Galvin said: “Coke Studio has revolutionized the music landscape of Pakistan and we wanted to do something exciting to celebrate its 10th anniversary.
We decided to collaborate with Metro C&C as this year also marks our 10-year partnership with them. It was a perfect occasion for us to attempt the Guinness World Record for “World’s Largest Packaged Product Display” and celebrate this. It’s a proud moment to jointly break the Guinness World Record for Largest Packaged Product Display. It highlights our passion and commitment to drive new and innovative thinking across all touchpoints that we jointly reach as the Coca-Cola System.”
CCI Pakistan is a subsidiary of Coca-Cola İçecek and produces, distributes and sells sparkling and still beverages of The Coca-Cola Company in Pakistan. Having first started in 1996, Coca-Cola bottling operations in Pakistan came under the roof of Coca-Cola İçecek in 2008.
It serves a consumer base of more than 200 million with 5 plants and almost 3000 employees across Pakistan. Its product portfolio comprises Coca-Cola, Coca-Cola Zero, Diet Coke, Sprite, Sprite Zero, Sprite 3G, Fanta, Cappy, Rani, Monster & Kinley.