Islamabad, July 23 (TNS): Pakistan Electronic Media Regulatory Authority has asked all media houses to exhibit sobriety while covering general election 2018.
In an advisory issued on Monday, PEMRA said all the licensees are obliged to follow code of conduct for political parties, contesting candidates, election and polling agents and code of conduct of media for general election issued by Election Commission of Pakistan.
It said that it is obligatory on media to inform and educate public about relevant electoral matters and motivate them to cast their votes.
PEMRA said all broadcasters should ensure balanced and impartial coverage of the election without any discrimination to any party or candidate.
Emphasizing on tolerance, the advisory said it is the duty of all media houses to promote tolerance among the public and avoid all form of expressions that may incite violence on the basis of political affiliations, and religious beliefs.
It further informed that election campaign for general elections on electronic media shall come to an end with effect from midnight tonight.