Profiteers buckle: striking drop in prices of fruit being observed


Islamabad June (TNS): Prices of fruit have dropped to almost half across the country after the citizens, responding to a call of consumers’ rights groups, stayed away from buying the commodity, leaving product to rot and decay.

The consumers’ rights groups first launched a blistering social media campaign against the sky-rocketing prices of fruit after profiteers resorted to hoarding to create an artificial price hike with the onset of the fasting month.

The rights groups have appealed to the public to boycott all kind of fruit for three days from June 2 to June 4 to force the sellers and suppliers to bring the prices down.

Responding to the appeal of the consumers’ rights groups, majority of the public, across the country, preferred to stay away from visiting vendors’ stalls and fruit shops, conveying their strong resentment against the highhandedness of the suppliers and sellers as well as the profiteers.

The “Fruit Boycott Campaign” was launched earlier on the social media against the exorbitant prices of fruit as the sellers have created an artificial price hike during Ramazan.

The consumer groups believe that the fruit boycott will help decrease of prices.

After the government and provincial governments and local administrations failed to control the price hike of basic commodities during Ramazan, social activists and consumers’ rights groups started the “anti-fruit” campaign on the social media. Prices of fruit and vegetables have gone up over 40 percent with the advent of the fasting month.

Sindh Chief Minister Syed Murad Ali Shah threw his weight behind the campaign urging the public to boycott the fruit for three days to make the profiteers realise that how the collective boycott could dent their business if they did not avoid creating artificial price hike.

TV channels are also telecasting the fruit boycott news in their bulletins, also relaying views of the consumers and the sellers. Most sellers and fruit vendors admitted that the boycott has impacted their business and very few customers are visiting their stalls and shops.

Some of them also admitted that the prices of fruit have come down to half after the news was extensively circulated on the social media and broadcasted by the mainstream media.

The campaigners, however, have cautioned the public that the sudden drop in the prices of fruit may be the ploy and trick of the profiteers and sellers to “trap consumers”, making them believe that the prices have come down permanently. The consumers’ rights groups have said in their message not to get entrapped in the trick and continue to boycott fruit for consecutively three days so that the prices drop further, and permanently.