Chairman CDA Muhammad Ali Randhawa chaired a meeting regarding the introduction of digital advertisement in Islamabad on Thursday. The meeting was attended by administrator MCI and other officers of CDA.
In the meeting, Chairman CDA said that the purpose of introducing digital advertisement is to increase the beauty of the city. Digital screens, signboards, billboards and LED screens will be installed for digital advertising. Similarly, the natural beauty of the city will be maintained while planning digital advertisement.
Chairman CDA Muhammad Ali Randhawa further said that 3D advertisement is being started for the first time in Islamabad. A technical committee has also been established to review all aspects of digital advertising.
Chairman CDA further said that the cost of digital advertising and the revenue generated from it should be compared.He further directed to take opinion of experts of adevertisement to make the project successful.
