KARACHI Jan 01 (TNS): Haleeb Foods signed an agreement with Matrix dairy farm to collect fresh farm milk. Matrix is a leading dairy farm in Pakistan that complies with best dairy farming practices.
Speaking on the partnership Mr. Memosh Khawaja, CEO Haleeb Foods said “Our priority is to ensure delivery of high quality products to our consumers. Our partnership with Matrix dairy farm will help us in our mission to nourish the Pakistani families through premium quality healthy milk.”
Matrix CEO, Mr. Chaudhary Zubair added “Haleeb Foods is a pioneer in the dairy industry of Pakistan and we are glad on our partnership. Our farm is fully equipped with latest milking technology and we ensure best quality milk is produced by our farm.”
In dairy processing business, concept of quality is critical because end consumers seek reassurance that their milk brand is offering safe and healthy milk. This partnership between Haleeb Foods and Matrix is in furtherance of Haleeb Foods strong commitment to quality.
Haleeb Foods Limited (HFL) was established in 1984 and is considered to be a pioneer in the dairy sector of Pakistan. HFL operates two state-of-the-art dairy processing plants supported by a milk collection network of over 170 collection points. The current product portfolio comprises of Haleeb UHT Milk, Tea Max, All-Max, Dairy Queen as Tea Whiteners, UHT cream, Daizy Butter, Haleeb Asli Ghee, and Just Fruit in juice category.
